From Zero to 25,000 Views

This summer I spent some time consulting (pro bono) to a fabulous group called Elephant Voices. Elephant Voices is the nonprofit home of the world-famous elephant researcher Joyce Poole, who made breakthrough discoveries in elephant communication during her decades of research studying elephants in Ambroseli, a game preserve in Africa.

Joyce and her husband and partner in her work Petter Granli took the consulting advice to heart and I'm happy to see they've been publishing new Animoto videos about their work now in trying to stop the ivory trade, which is decimating elephant populations in Africa. The rising affluence among Chinese people seems to be at the heart of the increasing demand for ivory. Here's a video the two of them made and posted this week:



They have a YouTube channel and have 25,000 views.

Another friend, and a great support of Elephant Voices, Coco Hall (who introduced me to Joyce and Petter) also made her own video using Animoto. It uses video as well as photos to tell a rather more harrowing video. I will post a link to the second video example here.